ESR: A Leader in the Smart Device Accessories Industry

ESR adheres to the principles of exquisite craftsmanship, simplicity, practicality, and safety, meticulously creating stylish, technologically advanced, and emotionally resonant products for consumers. The brand is fully committed to fostering a comfortable, scientific, and healthy smart lifestyle. Centered in Shenzhen, ESR actively expands its global market presence, extensively covering Europe, North America, Asia, and beyond. By pioneering a "online sales + offline experience" new retail model, ESR's business now spans over 20 e-commerce platforms, including Amazon, and boasts more than 1,500 offline stores, serving over 70 million users with remarkable achievements.

Challenges in Development

During ESR's rapid growth, the company has encountered a series of digital challenges. First, the customer service team faces significant pressure due to the lack of an efficient email distribution system. This results in delayed responses to customer interactions such as in-platform messages, brand emails, Q&A, and negative reviews. This not only impacts customer satisfaction but also makes it difficult to accurately measure the workload of customer service representatives, thereby affecting performance evaluations and the scientific management of team management. Second, in terms of advertising, ESR's reliance on Amazon's backend operations is not only inefficient and cumbersome but also carries the risk of account anomalies. These issues significantly constrain the brand's operational stability and the effectiveness of its market promotion efforts.

GERP Empowers ESR to Achieve Refined Operations

As a leading omnichannel ERP for cross-border e-commerce brands, GERP integrates with 40+ mainstream cross-border e-commerce platforms, 400+ third-party warehouses, and 100+ third-party logistics providers. It offers enterprises comprehensive unified management and end-to-end operational services. By enabling unified inventory management, sales, and analytics, GERP empowers businesses to efficiently manage global operations on a single platform. This allows companies to clearly monitor the performance of different channels, allocate resources effectively, and enhance overall operational efficiency. In terms of end-to-end deep operations, GERP provides closed-loop services across supply chain, operations, finance, and management. For example: Procurement: It optimizes supply chain management to ensure timely product delivery and consistent quality. Sales: It offers intelligent sales strategies and data analytics to help businesses boost revenue. After-Sales: It provides timely reminders for handling customer feedback, improving customer satisfaction. Through its end-to-end deep operations, GERP supports enterprises in achieving refined operations, driving sustainable growth in the competitive global market.

To address the pain points faced by ESR, GERP offers effective solutions. In terms of customer service module upgrades, GERP can automatically assign email handlers, ensuring that in-platform messages, brand emails, Q&A, and negative review tasks are processed promptly. This significantly improves response speed and processing efficiency. Additionally, it automatically tracks the workload of customer service representatives, providing a scientific basis for performance evaluations and team management. For advertising optimization, GERP's automated advertising tools operate independently of Amazon's backend, reducing the risk of account anomalies and strongly safeguarding operational stability. This greatly enhances advertising efficiency.